We have an exciting, new Shift coming to you in 2019! There will be a lot of these!
To help you be successful, we've created an FAQ! Let us know if you have any further comments and we'll be sure to add on!
1. So, what's the deal with this shift?
You'll see a lot of these shifts in 2019 and beyond, so we really want you to be great at these. We'll frequently offer promotional campaigns for these shifts to keep things exciting! If things go really well, you will see even more of this work quickly, so pay close attention to the details. Remember, the better the quality, the more Shifts you'll see this year. These are very easy if you follow the directions!
2. What's different about this shift from others?
While its simple (capture all beverages in the entire store), we know there can be room for confusion and we want to make things super clear for you so you can be as efficient as possible. We will be compensating you appropriately for your time, don't worry.
Oh, we also just rolled out a cool product feature that will allow you to take as many photos as you want per question. We think this will help with the user experience of capturing a full aisle. Go ahead and update your app to take full advantage of this feature :)
What to Capture
3. What do I need to capture in this Shift?
- All non-alcoholic beverage aisles (e.g. soda, juice, etc.) - capture entire category in the aisle!
- All non-alcoholic beverage aisle doors (e.g. soda, juice, etc.) - capture all doors in the category!
- All non-alcoholic warm beverage displays (e.g. end caps, side wings, pallets, stacks, etc.)
- All non-alcoholic standalone beverage coolers (e.g. at front end of the store, by checkout lanes, etc.)
- All non-alcoholic open air beverage coolers (these do not have doors)
- All warm wine displays (not refrigerated or in a cooler)
- All warm beer displays (not refrigerated or in a cooler)
4. What categories make up "non-alcoholic beverages?"
- Carbonated soft drinks/soda
- Coconut water
- Energy drinks
- Any other drink that is not listed in section #6!
5. What categories make up "alcoholic beverages"
- Beer (including hard cider, alcoholic lemonade, alcoholic carbonated water etc.)
...Remember, wine and beer is only displays, not aisles! No liquor!
6. What to NOT capture in this shift?
Please do NOT capture the following (in aisles or displays):
- Wine/beer aisles, only capture these on displays
- Liquor aisles or displays
7. Will I always be capturing wine and beer displays?
There will be at least six waves of this collection each year. In two of them, you will be asked to capture wine and beer displays (NOT AISLES) and in the other four you will not. We WILL explicitly call this out in the survey language. January's audit will NOT include wine and beer.
Of course, when you are capturing wine and beer displays, you will be compensated via additional incentives for these displays!
Display Training (Warm displays, Standalone Coolers)
8. So, what exactly is a display?
A display is any secondary location where a product may be stocked, outside of its home aisle location. These come in many shapes and sizes. Importantly, when you capture these displays, we need to see ALL products on them, so don't miss a side!
These can be end-caps, aisle stacks, standalone coolers, side wings, pallets, etc.
The below picture is an end-cap display, for context.
9. What if the beverage cooler (display) has doors?
Many beverage coolers have doors. In this case, you MUST open the doors to photograph the products inside them. We put your photos through image recognition software, and closed doors cause glare (making the product impossible to see). Additionally, there is often marketing material blocking the product facings. So open the doors!
Many shifters have had success by doing the following:
- Propping the door open with their foot and then taking a top and bottom picture of the products inside
- Holding the door open with their hand (and doing the same thing)
- Sometimes the doors lock open, so you can step back and photograph it one photo
- Enlisting the help of a shifting buddy to hold the door open for you - just make sure you split your earnings with them ;)
10. Are the cold AISLE doors considered a display?
No! The cold door aisle (usually around the perimeter of the store) is considered a primary location. As such, you are to capture all the beverage doors in ONE single question (unlike the standalone displays which are captured in separate questions) in the Cold Aisle task. Cold aisle doors are captured same way you’d capture a warm aisle – taking photos of each door in a sequence (left to right, or right to left, all in the same question) until you’ve reached the end of the aisle.
Don't forget, you need to open these doors too!
11. Can I capture all the beverage displays (or standalone coolers) in one question?
No! All standalone coolers and warm displays should be captured in a separate questions. This is important for a few reasons.
1) Each display has an incentive amount tied to it. The more you find, the more you will make!
2) Our client requires separate reporting of each standalone display.
When capturing standalone coolers and / or warm displays, simply click "confirm" in the app question to then move to the next question, and find the next display.
12. How do I properly capture a warm beverage standalone display?
Remember, the goal is for our Client to see ALL products on each display and these are often multi-sided (as they can be set up in an aisle). As such, you must capture each side of a display in a head on manner.
Example of multi-sided display:
Side 4: There is no visible side 4, so no need to capture.
If you cannot fit the entire cooler/display into 1 photo, please take several photos – 1 capturing the top half and 1 capturing the bottom half.
Example of top half photo:
Example of bottom half photo:
... you would also capture all sides of this display :)
Please be sure to show an overlap between the two photos, so we can see that everything has been captured.
13. What if there are multiple displays touching each other?
Treat them as one display. In this category, it is common to see multiple displays directly next to each other.
Below, you'll see an example of two fixtures touching each other. Capture them both in the same question (as the same display)!
Use this general rule: If you cannot walk through it, capture it as one display, in one question!
14. What are the 3 special Coca-Cola Displays mentioned in the Shift?
First, here is a list of the most popular Coke products, but are not limited to these:
In these Shifts, there are 3 special displays that you will look for, with ANY of these Coke products on them.
1) Coke With Meals
Example (but displays won't look like this every time):
These are displays that have Coke products with and also food products (Ritz & King's Hawaiian) on the same display. They will also have specific signage, such as:
- Together Tastes Better!
- Better Together
- Dinner combos
2) Coke Hydration Bundle
Example (but displays won't look like this every time):
These are displays that have Coke products with water and/or isotonic products (powerade) and signage!
Example of Signage:
- Hydrate your day!
In the photo above, Gold Peak tea is a Coke product, and this is co-merchandised with Powerade.
3) Coke Big Game Displays
These are displays with Coke product and specific signs that promote Football!
Examples of signage slogans:
- Title-Worthy Tastes (above)
- Enjoy Unrivaled Favorites
- End Zone Worthy
Aisle Training (Warm Aisles, Cold Aisle Doors, Open Air Coolers)
15. How do I properly capture an aisle?
Remember, the goal is for our Client to see ALL products in the required category (warm beverages) in the aisle. We know aisles can be long, but it's important you capture the entire category from end to end, and all of the aisles with the category in it! You will want to take a bit of product overlap in your photos. This is required for our images to be stitched.
We recommend two photos per aisle section (top and bottom), but if you can get all products in one single photo, great! Just make sure to be consistent down the entire category with your photos. Below is an example of taking three photos per section, all the way down the entire aisle (for a different category, obviously).
Three photos per section is probably unnecessary, but it illustrates the point (notice the overlap!).
An example of two photos per section, all the way down the aisle...
Use the same method for an open air cooler! We stitch these together too.
Remember, the cold door aisle is considered an aisle too! Capture this the same way you'd capture a warm aisle (left to right, while opening doors). This means you're taking all photos in the same question (not separate).
16. What if while capturing the warm beverage category, there is a different category in the middle of the warm beverage sections?
We frequently see other category products in the same aisle sections (e.g. coffee bags may be in the middle of soda). That is OK! CAPTURE THESE TOO! Even if there is a shelf with a different category on it, continue down the aisle until you’ve captured all of the products in the warm beverage category, from top to bottom of the physical aisle.
The below is an example from the pet category, but the same idea exists for the warm beverage category.
17. When should I start and stop my category capture in an aisle?
We want you to capture an entire CATEGORY, not necessarily an entire Aisle. Remember this! If there is a different category leading the aisle, then the relevant category you are looking for in the middle of the aisle, then another irrelevant category ending the aisle, you ONLY need to capture the relevant category! We don't want you taking unnecessary photos!
18. Can I take angled photos of the sections in the aisle?
No! It is very important that all of your section photos are head on, and not angled.
To take a head on photo, your camera must be directly in front of the section you are capturing. If you are taking a lower section photo, rather than shoot it from the top down, please crouch down for lower level photos to ensure they are head on.
Make sure you have enough room to avoid items in the aisle. We know there are often standing fixtures, displays, and odd shelves that can make parts of the aisle narrower. Keep the same distance from the shelves for the entire set section.
Other Important Topics
19. What if I take photos in the wrong tasks?
This stinks, we know, but unfortunately, we will have to reject your shift. An example of this is if you take the warm aisle as a warm display, or a standalone cooler as a warm aisle, or a warm display as the warm aisle, etc.
If you read the directions, you will be fine, we promise!
20. How does the pay work for this shift?
In addition to the base pay for the shift, there is an incentive for each cooler display (standalone and open-air) and each warm display found. We build the aisle capture into the base pay.
Note: The incentive and base pay will vary by retailer.
For example, if the base pay is $6 and incentives are $0.25 per display, if you capture 10 standalone coolers, 2 open-air coolers, and 4 warm beverage displays, the total pay would be calculated this way:
($7.00 base) + (30 displays x $0.25 each = $7.5) = $14.50.
This is just an example, not the actual payout! Larger stores will have many more aisles & displays, so that equates to a higher payout. We expect these shifts to be between $10-25 of payout, per store.
21. What happens if I get asked to leave by store personnel?
Sometimes store employees will ask you to leave if they’re uneasy about you taking photos. This is OK. If this happens, please be respectful and polite and leave the store. We will compensate you for your work.
You can click on the three dots in the upper right hand corner of the Shift details, select "Unable to Complete Shift," and select “I was asked to leave by store staff.” You will then be paid for the amount of work you have completed unless you have met your "kickout quota" for the month (three per month).
22. How will this Shift be quality assured?
We have a machine learning software that helps us detect statistical outliers in the number of displays and products captured in a store visit. Because of this, we know quickly if the store was "under-collected," and in that case your data will unfortunately be rejected :(
Forgetting about this software for a second, it's also very obvious when a part of a store has been under-collected. As example, if there are only a few displays captured in an entire grocery store or Wal Mart (especially the front-end beverage coolers), we know that this store has been under-reported, and your data will likely be rejected.
We hate rejecting data as much as you do, so our ask is simple, please collect all the beverages in the store :) Just remember, if you collect everything and the photos are good, you will be paid!
23. What additional support will we offer?
We're here for you! We will be actively monitoring the forums, adding to this page if any topics need more clarity, and also putting out additional training content. We have a basic tutorial video below - give it a watch!
24. Will there be any additional contests for these jobs?
Yes! Watch the forums and shift notes closely for details on these.
We hope these instructions were helpful! You will do great!