Pet Category Aisle & Display Check

This Job:

  • We are looking for dog food, cat food, dog treats and cat treats home aisle location and on displays.
  • We will be using your photographs to stitch together a full image of the entire aisle.
  • We created a video for you to help! Give it a watch!

Capturing the Aisle: 

What are shelf sections?

  • Once you walk to the pet food aisle, we ask you to break down the aisle by virtual sections.
  • In the example below, we see a section of dog food within the home aisle.

Great! I know what a shelf section is, how should I capture the photos?

  • When you walk to the aisle, work your way from left to right down the aisle. Think of this as a panoramic view of the aisle.
  • You must take at least 2 photos per vertical “column” on the shelf.
  • You can take more than two photos if need be to capture the aisle from the top to the bottom. In this case, we are taking three photos. 
  • When capturing a shelf section, please ensure you capture all of the products. This is what is most important!
  • Do not cut off any of the products on the top of bottom shelves
  • After you decide how many photos are required vertically, you MUST be consistent in your approach down the rest of the aisle.
    • photo-block.png

What are head-on section photos?

  • It is very important that all of your section photos are head on, and not angled.
  • To take a head on photo, your camera must be directly in front of the section you are capturing.
  • If you are taking a lower section photo, rather than shoot it from the top down, please crouch down for lower level photos to ensure they are head on.
  • Make sure you have enough room to avoid items in the aisle. We know there are often standing fixtures, displays, and odd shelves that can make parts of the aisle narrower. Keep the same distance from the shelves for the entire set section.
  • Minimize the amount of ceiling and floor space for shelf photos. Only capture the products on the shelf!
  • Just like all of your photos, please be sure to take clear, crisp, shots without blur!

What if while capturing the pet food, there happens to be another category in that section?

  • We frequently see other pet products (not food) in the same aisle sections. Examples: dog toys, kitty litter, dog beds, etc. 
  • That is OK! CAPTURE THIS TOO!
  • Do not skip any areas of the aisle. Even if there is a shelf with a different category on it, continue down the aisle until you’ve captured all of the products, from top to bottom of the physical aisle.
    • include_these_shelves.png

 

 

What if there is an obstruction in my photo?

  • You may run into situations where stores will have pillars or beams that obstruct the section being fully captured.
  • Simply take a photo at a slight angle to capture the products behind/around it, then return back to head on photos.

Other Photo Tips & Tricks in the Aisle:

  • Do not take landscape photos!

Examples of Unacceptable Aisle Photos:

  • Too much blur (see top of section):
  • Angled shot:

Capturing the Displays:

  • The display tasks are pretty straight forward, and should look exactly like our other shifts that you’re typically used to.
  • We ask that you scan both the home aisle for any displays (e.g. clip strips, aisle stacks, etc.), but also look across the rest of the store.
  • Make sure you only capture 1 display per task. Put differently, don’t capture all displays under one question!
  • We expect you to see a lot of in-aisle displays! Make sure to capture those!

 

What are some common display types and how many photos should I take?

  • Island/Stand Alone Displays: Capture all sides of the display.
  • End Cap Displays: Take head on photos. Don’t capture this in your aisle section (even though it is at the end of the aisle). Try not to stand too far away, so we can see the products.
  • Clip strip displays: Take one clear, close up photo. You’ll find these in the pet aisle!

We hope this helps! Good luck and HAPPY SHIFTING!

 

Best,

 

Team EasyShift

 

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