Full Category (Aisle & Display) Guidelines

As you may have heard, Quri/EasyShift was recently acquired by Trax Retail, the leader in computer vision and analytics for the retail and consumer goods industry. As such, we'll be collecting photos in a more consistent manner. This is mainly to make sure our photos work with our image recognition technology and we have a feeling this will be a piece of cake for you!

Below are the basics for many of the jobs we'll be running. 

  • We will be looking for a whole category's worth of data (sometimes more). Pay careful attention to the shift details to know what that category is. 
  • We will be using your photographs to stitch together a full image of the entire aisle.
  • For sake of clarity, we've selected the Pet Food category for these instructions, but note this applies to all categories!
  • We created a few videos for you to help! Give 'em a watch!

Capturing the Entire Aisle: 

What are shelf sections?

  • Once you walk to the category's home aisle, we ask you to break down the aisle by virtual sections.
  • In the example below, we see a section of dog food within the home aisle.

Great! I know what a shelf section is, how should I capture the photos?

  • When you walk to the aisle, work your way from left to right down the aisle. Think of this as a panoramic view of the aisle.
  • You must take at least 2 photos per vertical “column” on the shelf. 
  • You can take more than two photos if need be to capture the aisle from the top to the bottom. In this case, we are taking three photos. 
  • For narrow aisles, you must take more than 2 photos (e.g. 3 or 4 photos) per column to capture all products within an angle 
  • When capturing a shelf section, please ensure you capture all of the products. This is what is most important!
  • Do not cut off any of the products on the top of bottom shelves
  • After you decide how many photos are required vertically, you MUST be consistent in your approach down the rest of the aisle. (e.g. if you need 3 photos for one column, continue with three ALL the way down the aisle!)
    • photo-block.png

What are head-on section photos?

  • It is very important that all of your section photos are head on, and not angled.
  • To take a head on photo, your camera must be directly in front of the section you are capturing.
  • If you are taking a lower section photo, rather than shoot it from the top down, please crouch down for lower level photos to ensure they are head on.
  • Make sure you have enough room to avoid items in the aisle. We know there are often standing fixtures, displays, and odd shelves that can make parts of the aisle narrower. Keep the same distance from the shelves for the entire set section.
  • Minimize the amount of ceiling and floor space for shelf photos. Only capture the products on the shelf!
  • Just like all of your photos, please be sure to take clear, crisp, shots without blur!

What if while capturing the category, there happens to be another category in that section?

  • We frequently see other category products in the same aisle sections. Examples: dog toys, kitty litter, dog beds, etc. may break up a pet food category. 
  • That is OK! CAPTURE THESE TOO!
  • Do not skip any areas of the aisle. Even if there is a shelf with a different category on it, continue down the aisle until you’ve captured all of the products, from top to bottom of the physical aisle.
    • include_these_shelves.png

 

When should I start and stop my category capture in an aisle? 

  • This one is tricky. We want to capture an entire CATEGORY, not necessarily an entire Aisle. Remember this!
  • If there is a different category leading the aisle, then the relevant category you are looking for in the middle of the aisle, then another irrelevant category ending the aisle, you ONLY need to capture the relevant category! 
  • We've seen that there are a lot of unnecessary photos coming back on these jobs, and we want to make your lives easier, so please follow these directions!

What if there is an obstruction in my photo?

  • You may run into situations where stores will have pillars or beams that obstruct the section being fully captured.
  • Simply take a photo at a slight angle to capture the products behind/around it, then return back to head on photos.

Other Photo Tips & Tricks in the Aisle:

  • Do not take landscape photos!

Examples of Unacceptable Aisle Photos:

  • Too much blur (see top of section):
  • Angled shot:

Capturing Displays:

  • Frequently we'll ask you to also find secondary displays for that category, or for a specific product in that category. 
  • Again, pay attention to the shift details, as these requirements will change a bit by job!
  • The display tasks are pretty straight forward, and should look exactly like our other shifts that you’re typically used to.
  • We ask that you scan both the home aisle for any displays too (e.g. clip strips, aisle stacks, etc.), but also look across the rest of the store.
  • THIS IS IMPORTANT! Make sure you only capture 1 display per task. Put differently, don’t capture all displays under one question!

 

What are some common display types and how many photos should I take?

  • Island/Stand Alone Displays: Capture all sides of the display in a head-on manner.
  • End Cap Displays: Take head-on photos. Don’t capture this in your aisle section (even though it is at the end of the aisle). Try not to stand too far away, so we can see the products.
  • Clip strip displays: Take one clear, close up photo. 

 

We hope this leads you to success! Good luck shifting and please reach out with any questions!

 

Best,

 

Team EasyShift

 

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